MAXIMO
MAXIMO is a premium Indonesian Luwak coffee brand that brings the finest Nusantara flavors to a global audience. Through selected origins, MAXIMO represents heritage and quality.
Discipline
Branding
My Scope of Work
Logo
Packaging
Social Media
Merchandise
Year
2016
Challenge
- Building visual identity that represents premium value while elevating Indonesian luwak coffee heritage to a global standard.
- Creating packaging designs that clearly reflect the unique character of each coffee origin.
Solution
- Strengthened storytelling on the packaging by incorporating batik-inspired patterns from each coffee origin.
- Developed an elegant minimalism moodboard to represent an exclusive, calm, and premium brand image.
Logo Concept
Inspired by the authentic heritage of Indonesian Luwak Coffee, this logo features a bold classic serif typeface to convey premium quality and trust. The solid letterforms reflect a bold character, with the “O” shaped like a coffee bean, while the classic illustration background enhances its artisan and heritage identity.
Packaging Concept
Inspired by local batik motifs from various regions, each carrying its own unique meaning. The use of earth-tone colors conveys a natural feel and reflects coffee as something grounded and closely connected to local communities.
