Immersive Tech
Immersive Tech is a private brand owned by Erajaya Group that specializes in selling products like Smart Home, Mobile Accessories and Audio.
Discipline
Social Media
My Scope of Work
Social Media Design
Digital Imaging
AI Generated Image
Year
2025
View Instagram
Challenge
- Increasing brand awareness and engagement on Instagram.
- Refreshing the Instagram feed with a more modern and updated look.
- Limited lifestyle product photo assets, leading to repetitive visuals.
- Tight design timelines due to a heavy workload.
Solution
- Transformed the design format into a cleaner, more minimalist, and elegant style with minimal copy.
- Utilized AI-generated images to create fresh visual assets for each product.
- Leveraged AI to shorten production time and improve overall efficiency.
Product Image & Banner
The Process
I used Sora to generate images by creating prompts and product references, then finalized the visuals to ensure they matched the actual product.
