CCTV Paling Akrobatik
A campaign to Introduce Immersive Tech’s first magnetic CCTV in Indonesia, CCTV W02, Launched at IT Smart Home Carnival as a brand activation event.
Discipline
Campaign
Event
My Scope of Work
Art Direction
Key Visual
Motion Graphic Assets
Social Media Design
Event Materials
Year
2023
Challenge
- Increasing public awareness of the newest CCTV product.
- Introducing IT Smart Home Ecosystem in a fun and easy to understand way.
- Driving sales growth for Smart Home products, particularly CCTV.
Solution
- Created #CCTVPalingAkrobatik campaign, highlighting the CCTV’s key advantage of easy installation and removal through its magnetic feature.
- Organized the IT Smart Home Carnival, featuring fun and engaging activities to promote IT’s Smart Home products.
- Developed a unique PR package for KOLs and invited them to attend the product launch event.
Pre-Event
Before the event, we sent a Carnival Kit PR package to selected KOLs, containing popcorn, lollipops, and an invitation. Each KOL was given a mission to bring a magnetic object to the event to unlock a special promo.
Social Media
Awareness was also driven through social media by releasing motion teaser 1 and 2 as invitations while teasing the latest CCTV product, along with promotional feed posts during the event.
